Ineffective Media
I would consider advertisements on buses to not be as effective as billboards or magazines probably because I don’t see them as often as I do magazines because I live with 6 other girls who have magazines laying around. If the advertisements on buses were to gain the attention of people, they would have to be quickly understood or at least be able to stick in peoples minds.
Also, I don’t think that radio is as effective as print advertisements because people are too lazy to listen and comprehend what they are being told. They just want the advertisement right in their face so they don’t need to think.