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advertisement

There are different advertisements for different companies and campaigns. As always, their goal is to attract their consumers and also people who may not be as likely to purchase the product. Some advertisements persuade people with risque photos while others use catchy words or phrases.

This advertisement on the other hand shows a sophisticated woman looking sexy and secure while wearing clothing that isn’t provocative and revealing. The ad, taken from the JC Penney website shows that older women can have this look but still look young and hip while being covered, unlike the pictures we looked at in class earlier today.